Pacari

Our team was commissioned to develop the complete brand identity, packaging design, and creative direction to reflect this unique intersection of luxury and purpose.

Inspired by the vivid culture of Colombia and the lush beauty of the Amazonas, we crafted a visual narrative that feels both elevated and grounded. The brand identity merges refined typographic details with warm, organic tones and textures reminiscent of sun-drenched silk, earth, and sea. Packaging was designed with natural, tactile materials to reflect Pacari’s dedication to sustainability and craftsmanship, while maintaining an air of exclusivity. From the logo to the garment tags, every detail was infused with intention—to honor both the artisan and the wearer.