HOVIA

In a fast-paced world where skincare routines have become overwhelming and unnecessarily complex, Hovia was born from a deep desire to return to simplicity. The founders envisioned a brand that would redefine the way we care for our skin—not through countless steps, but through thoughtful, essential rituals that nourish both the skin and the soul. The journey began with a fascination for Shaga, a remarkable mushroom revered for its resilience and regenerative properties. Growing in the harshest climates, Shaga embodies strength, balance, and vitality—qualities the founders wanted to bring into their skincare philosophy. Inspired by this harmony found in nature, they sought to create products that embody the same principles: balance, simplicity, and effectiveness. Hovia is more than skincare; it’s a lifestyle rooted in harmony and wellness. The name itself reflects this—derived from the ideas of balance (harmony) and vitality (via, meaning life). Hovia believes that true beauty comes not from excess but from aligning with what’s essential and embracing what truly matters.