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Elume
Elume is a new-generation skincare brand that harmonizes nature and scientific innovation, catering to young, developing skin. Inspired by Thailand’s rich biodiversity, the brand sources its ingredients from traditional botanicals known for their nourishing properties. The challenge was to create a brand identity and packaging that conveys purity, innovation, and youthful radiance, while ensuring sustainability and a clean, modern aesthetic.
Year
2024
service developed
Branding, Packaging & 3D Visualizations.
Project description
We crafted a minimal yet striking brand identity that reflects Elume’s ethos of balance between natural beauty and science. The packaging design embraces sculptural forms, soft neutral tones, and modern typography, evoking a sense of organic luxury and innovation. By integrating subtle embossed details and refined material choices, we ensured that Elume’s presence in the skincare market feels both elevated and approachable. This design approach reinforces the brand’s commitment to clean, effective, and sustainable skincare, appealing to the next generation of beauty consumers.
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