AYU Hotel

AYU Boutique Hotel is a refined escape perched on the breathtaking cliffs of Uluwatu, Bali, where luxury and tradition harmoniously coexist. Designed to embody Balinese elegance and serenity, the hotel offers an intimate sanctuary for discerning travelers seeking an authentic yet lavish getaway.

Year

2023

service developed

Branding, Printed Touchpoints, 3D Visualizations

Project description

We curated a branding strategy that encapsulates the hotel's philosophy: a balance of contemporary sophistication and deep-rooted Balinese tradition. This was reflected in a refined yet organic aesthetic, blending warm neutrals, elegant typography, and evocative photography that highlights the natural beauty of Uluwatu. The visual identity conveys a sense of exclusivity while maintaining an inviting, tranquil atmosphere.

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