Arcano de Tierra
Arcano de Tierra is a meticulously crafted young Mezcal, born from the rich lands of Oaxaca and Jalisco, Mexico. This spirit embodies the essence of the earth—honoring the traditions of artisanal Mezcal production while embracing a contemporary, sophisticated aesthetic.
Year
2023
service developed
Branding, Packaging and 3D Visualizations.
Project description
Our goal was to develop a strong brand identity, premium packaging, and creative direction that reflects the depth, mystique, and authenticity of the product.
The branding for Arcano de Tierra is deeply rooted in mysticism, tradition, and craftsmanship. The name "Arcano" (meaning "mystery" or "secret") evokes a sense of ritual, while "Tierra" (earth) grounds the brand in the raw, untamed elements from which the Mezcal is born.
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